Thank you to Dustin Schimek, Founder of Data Ideas, for his collaboration in creating this piece.

“Analytics” can be an opaque term. It’s substantive, representing pages and pages of reports, data, charts, and graphs. Because it’s a term that encompasses such a large conversation, it can be difficult to pin down—especially when it comes to practical applications. At first, analytics may seem like something that is intended only for technology companies—businesses that exist online and complete their work entirely with computers. In reality, analytics finds some of its greatest value in brick-and-mortar, manufacturing, healthcare, and sales companies. In short, regardless of your product and the tenor of your work, analytics can impart immense value.

Read the full piece here