Jill Means, marketing director of Milwaukee-based New Resources Consulting, has been instrumental in educating the markets about the New Resources family of companies (NRC, Westin/eRIS Software, CIO/CFO Water and Wastewater Forums) by managing social media, web, print, surveys, webinars, seminars and email marketing campaigns, according to New Resources president and CEO Mark Grosskopf.
“Her responsibilities have grown over the 15-plus years she has been with our group and has managed all facets of our go-to-market strategies,” Grosskopf said. “Since she joined the companies, we have grown by 600%. Jill also assists in the preparation of all proposals along with now adding director of education to her responsibilities.”
Means’ current responsibilities cover all marketing-related activities for three companies. She also serves as the director of education for NRC. NRC’s education programs build workshops for the clients as a value-added service.
“Jill has also been a key person in building the largest water/wastewater forums for CIOs and CFOs. The forums bring together 50+ folks that contribute to educating and helping each other to improve utilities across the U.S. and Canada,” Grosskopf said.