Thank you to Jim Donahue, Owner of Rising Tides Analytics, for his collaboration in creating this piece. “Big Data” is one of those hot-button terms that keeps popping up in headlines but doesn’t necessarily explain itself—or its inherent value. At first, big data sounds like something that would only be thrown around at an obscure startup, but, [...]

Thank you to Dustin Schimek, Founder of Data Ideas, for his collaboration in creating this piece. “Analytics” can be an opaque term. It’s substantive, representing pages and pages of reports, data, charts, and graphs. Because it’s a term that encompasses such a large conversation, it can be difficult to pin down—especially when it comes to practical [...]